Frieze will launch a new international art fair in Seoul in 2022 via a unique partnership with the Galleries Association of Korea.
 Frieze Seoul will take place at COEX, in the Gangnam district in the heart of Seoul from 2–5 September 2022. The new fair will demonstrate a shared commitment to celebrating the city’s thriving creative community.
 Frieze Seoul will run alongside Kiaf SEOUL, South Korea’s leading art fair, which has showcased the best Korean galleries for the past 20 years. Together, the two events will bring galleries from across Asia and the rest of the world to Seoul, creating an unmissable week of activity for both local and international art audiences.
 Seoul is a natural home for Frieze with its extraordinary artists, galleries, museums and collections. I am thrilled that it will be the location for our new fair, Frieze Seoul. We are honoured to be working alongside the Galleries Association of Korea in a spirit of collaboration that is right for our times. Together, we will create an unmissable week in Seoul that brings together galleries from all over the world and celebrates the city’s vibrant art scene. – Victoria Siddall, Board Director, Frieze