The Broad was founded by philanthropists Eli and Edythe Broad. It is a contemporary art museum on Grand Avenue in Downtown Los Angeles. The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions. It opened on September 20, 2015. The Broad houses a nearly 2,000-piece collection of contemporary art, featuring 200 artists, including works by Cindy Sherman, Jeff Koons, Ed Ruscha, Roy Lichtenstein and Andy Warhol, the latter including a 1963 "Single Elvis". The Broads suggested in 2015 that it was acquiring the "Single Elvis" which sent the price of pop art to unprecedented levels.
