Today, precision seems to be even more critical with the development and growth of the Internet and the change that pandemic conditions have made in purchasing, analyzing, and reviewing. The Internet has had a significant impact on the procedure of all markets and, in addition to providing new services for the development of markets, has also led to their transformation. The same can be said about the art market as one of the traditional markets, and art investors now want an option to examine the works and art markets more closely. Hence, specialized and practical content, as one of the most critical sources required for the economic and artistic study of artists' works, has achieved an important position in the presentation and sale of artworks.
In the new millennium, the number of emerging and enthusiastic art investors is increasing, and this trend will create a new generation of art collectors. That is why art dealers, program managers, galleries, and auction houses must offer new values to their emerging customers to meet the fresh taste of this generation of audiences. Moreover, due to the devaluation of the rial against the dollar and the consequent increase in costs, participation in traditional events such as face-to-face events, which have always been a good opportunity to develop a market network, has become more difficult. In contrast, online art fairs and events have expanded to fill some gaps. Therefore, it is necessary to consider new arrangements for negotiation and persuasion of the audience appropriate to these changes so that a larger share of the regional market can be allocated to the Iranian market.
The transparency in the sale of Artworks, one of the most critical standards for art customers, has attracted a lot of attention during these years. Therefore, some online sales platforms focusing on transparency have made it a top business priority. While some traditional art galleries and collections continue to believe they would benefit from a lack of transparency and Inaccessibility, they have taken no action to improve their market transparency. These different methods have highlighted the necessity for market transparency in the minds of buyers and art collectors. Creating this kind of transparency is essential for building trust and success for customers in the art market.
Collecting, analysis, and statistical analysis of the sale of works in the context of exhibitions, art fairs, and auctions, for different collections of artists will provide a good reference for evaluating and observing the growth or downturn of the market of Artists. That's why, unlike these Sales platforms, the traditional art market has a significant weakness and flaw in the eyes of new audiences and collectors. Adding these services to Art markets would reassure buyers, sellers, and others to step on a professional and principled path.
In this area, access to records and information about the Artists would be essential and necessary for each of the market's major players. Having a reference to compare the value and price of Artworks is vital so that customers in the online marketplace can review, compare and analyze the value of Artworks. This information would help customers buy Artworks with Awareness and caution. Besides information reference, users need expert advice and accurate market analysis at different timelines; This platform needs to allow the study of sales data and the ascendant or Descending process in the value of Artworks. Online galleries and platforms sometimes keep analyzing works sold at auctions, art fairs, and major exhibitions in the specific files for Artworks to help users make successful purchases. Users will be able to shop more efficiently by taking advantage of the transparency of the art market. Because the Internet offers a wide range of possible choices to the customers. To achieve these goals, several sites have been established for information management and art market analysis in European countries and the United States; Art Forum, ArtInfo, Artactactic, Hiscox, Hyperallergic, Larizlist, Mutualart, and Widewalls are some of the most important sites in this field.
In recent decades, the art world has experienced significant changes, and information processing and intelligent and purposeful data analysis has become increasingly important. Traditionally, the art world divides the customers into insiders and outsiders due to a lack of transparency and information gap. Meanwhile, many buyers and sellers already considered "insiders" also have difficulty finding the correct market information to make the right purchase decision, and their knowledge is limited to their own direct observations and Interactions. This is precisely the asymmetrical information gap that shows the importance of having a specialized information platform.
Artchart was designed and launched in 2019 to create more transparency in the art market and focus on the art of the Middle East and North Africa. By examining online databases which collect public auction results to ensure market transparency, Artchart sought to fill this gap inside the country by targeting its services by focusing on in-depth data analysis and providing comprehensive summaries of artist and sales information to the Iranian art market. Although this is likely to be welcomed by researchers and art enthusiasts, at first glance, data analysis seems unfamiliar to many art market stakeholders because, in a context where decisions are made based on relationships, Networks, and trust, data and research don't have any importance.
However, as time goes on, the importance and place of comprehensive market analysis and reporting become apparent, and players in this field will increasingly realize the value of a platform such as ArtChart as a criterion in the art market.
The publication of the market data report of Artists in several auctions in Tehran has been welcomed by collectors and gallery owners and has paved the way for the expansion of transparency. Over the past two years, ArtChart mechanisms have changed and improved from how information is provided to the global access to art market data. However, the soul of the initial reports remains - how we can use the data to communicate and present to audiences is above the world of traditional art. today, more than ever, ArtChart believes in the importance of data in expanding the art market and strives to increase transparency and facilitate access to information for stakeholders, both traditional and Emerging.
Artchart brings together an agile and motivated team of art experts working as part of the Hall of Fine Arts Cultural and Artistic Institute. The Art Hall Institute has worked to create a creative work environment so that people under this shadow can develop their interests and projects in various Fields. Therefore, Artchart, as an independent and private team, has consistently provided a suitable environment for Risk-taking, Experience, and Innovation. Sharing ideas enables some of the most groundbreaking and innovative features of Artchart. Besides the current needs of market players, forecasting future needs drives our exciting and relevant research in this series.
ArtChart is evolving daily and constantly improving its capabilities to increase Efficiency. We are now entering a new phase of the art market, which is preparing to enter the global market by expanding its trust and transparency. Data, information, and research become more and more valuable over time. While Artchart's initial vision remains, our main challenge would be to make the necessary adjustments to support those art market stakeholders who are updating their art business in line with social and technological Developments.
Artchart will continue its current 3 Year vision and enjoy exploring new research and economic horizons. In this Path, we continue to consult and cooperate with influential and great experts and Consultants and pursue our small role in developing and facilitating the art market. In the following years, we will increasingly focus on the art market and offer new research models to find solutions to the sustainable development of the art market.