In this article, Artsy explains the functions of social media for galleries. In this article, solutions are given to improve the performance of an Instagram or Facebook page, and according to reliable statistics, the author considers this performance improvement to be beneficial for galleries and art activists.

In the system of art economic, galleries are part of the primary market, although they also sell works privately through their networks in the secondary market. Gallery owners in Iran have gone beyond these and included online auctions to art calls in their work plans. This multilateralism is evident in the activities of many Iranian gallery owners, because the burden of promoting v...

If we assume the creativity in the work of art as one of the basic components of measuring the value of an artwork, then we may ask how it is that some works are very similar to the works of other artists, but still have a significant value in the art market? In this essay, Azadeh Bagheri tried to answer this question by comparing the works of two Iranian artists.