This article is only available in Persian.
Book preview; Art Marketing Strategy by Mehdi Khademi & Shahin Parikhani
30 June 2023
Iran's publishing market is facing a shortage of authored books in the field of art economics, but you can still find titles written for the audience of this field. The book "Art Marketing Strategy" written by Dr. Mehdi Khademi and Shahin Parikhani is one of these works. This book seeks to provide a suitable framework for managers of art organizations and art collections to formulate and implement their marketing plans in the best way. Amirhossein Mojtahedzadeh reviews the subjects introduced and gives a complete overview.
Author(s)
Amirhossein Mojtahedzadeh
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