Jalal Sepehr’s photographic adventure spans two decades, during which he transitioned from industrial and advertising photography into a fine art practice. In his vibrant images, he captures contrasting intersections between elements: ancestral, contemporary, and natural, thus seeking to redefine the present moment. Undeniable components of his cultural heritage, the Persian rugs protagonised in Sepehr’s work are displaced from their intended location and used in contrasting, unexpected settings, paving outdoor surfaces or skimming the sea, at the crossroads of the traditional and everyday life.

  

 A self-taught photographer, Sepehr accepts fortuitous outcomes as part of his otherwise methodical practice, often setting the main subjects of his photographs into the background while other unanticipated elements take centre stage.

  

 Jalal Sepehr was born in 1968 in Tehran, where he still lives and works today. His most recent solo shows were held at Silk Road Gallery in Tehran (2011) and Khaki Gallery in Boston, USA (2011). He has participated in over eighty photography festivals, competitions, and collective exhibitions in and outside of Iran. The most recent include Pulso Iraniano, Rio de Janeiro (2012); Mellat Gallery, Tehran (2013); Tehran Museum of Contemporary Art (2014); and Silk Road Gallery in Paris and Sydney (2014).